Too many entrepreneurs and freelancers I've worked with are hustling hard without much to show for it.
Whether it's that soul-sucking day job, the side-hustle that feels more like community service, or the business that's got you working through the night and on weeks with no sign of improving. It sucks. Believe me, I get it. I've lived it.
5 years ago I went full-time in my copywriting business because I dreamed of creating a life of freedom. Time freedom. Financial freedom. Location freedom.
And what happened?
I'd jump between having plenty of time and no money. Then some decent money coming in (because I was working 7 days a week). Oh, and I spent my entire week in front of a computer. So much for freedom!
It took me a few years to figure out what was missing.
Without a personal brand that makes you magnetic to your dream clients, you get stuck competing on price, saying yes to anything, and working yourself to the ground… without much to show for it.
So here's a question for you:
How confident do you feel right now in your ability to:
🔘 Know where your audience (aka ideal client) is hanging out
🔘 Define what your brand looks like and sounds like
🔘 Explain what you do in a way that excites your dream client
🔘 Create content that generates organic traffic AND builds your authority
🔘 Show up on social media in a way that builds genuine connection
🔘 Increase your visibility by landing podcast interviews & speaking opportunities
🔘 Know how to create a website that actually generates enquiry + income
🔘 Take people from viewing your content to signing up for your email list
🔘 Using emails, social content & videos to convert them into paying clients
And while there are a ton of experts out there teaching all of these things and more... I've noticed a problem.
We're actually in information overload. There are TOO many answers, TOO many tutorials, and TOO many checklists.
Most of us are drowning in overwhelm. Stuck in constant learning mode. Battling shiny object syndrome. And all of that means failure to launch.
Oh, and let's not even talk about the issue of these so-called experts trying to tell you there's only one way to get to the finish line.
"Blogging is the only way"
"You gotta have a podcast!"
"YouTube is the best for organic traffic"
"You should be on all social media platforms"
"You should only be on one platform"
"Freebies are essential"
"Freebies are the devil"
I dedicated the last 8 years, thousands of hours, and tens of thousands of dollars learning these things the hard (and slow and frustrating) way so you don’t have to.
I signed up to all the courses.
Read all the books.
I compared all the platforms.
I tested out a million offers.
I sunk money into Facebook ads.
And here's what I learned:
The fact is, you probably have a ton ideas and strategies racing around your brain but the real issue is that you’re not implementing them — and you’re definitely not doing it consistently.
Real talk: When used properly, ALL of the platforms can work. ALL of the offers can sell. The key is finding a strategy that works for you then STICKING TO IT.
Nothing wrong with high standards, but I can tell you from experience, that you can't sell a secret. If you want to change the world, you gotta start showing up, messy, imperfect and 100% you. Hiding behind excuses about "waiting 'til you're ready" is a form of sabotage. I want that gone.
Don't worry, I'm not here to judge. I just want to help.
That’s why I decided to create a solution.
In this 12 month mentorship, I’m giving you the ideal balance of training, resources, coaching, community and accountability to help you become the go-to expert in your niche so you can start making an impact (and income!) doing what you love.
With a focus on action and consistency, this is a mentorship for action takers. People like you who are hungry for success and are prepared to show up and take messy, imperfect action in exchange for meaningful results.
…which is why The Personal Branding Collective’s number 1 focus is on taking consistent, needle-moving action. But I'll get back to that in a sec.
I had a pretty scary wake-up call 10 years ago when I landed my “dream job” performing in the original cast of Jersey Boys in Australia and I realised it was “just a job” and that I was “just another number”.
Not having a personal brand meant I had no negotiating power and no way of making money (other than taking an even crappier day job). A few years – and a few hundred anxiety attacks later – later I decided to quit theatre and start from scratch. Rock bottom, to be honest.
Over the last 7 years, I went from broke, unemployed and completely lost, to finally figuring out my zones of genius, becoming self-employed and getting paid to do what I love. I also figured out this “personal branding thing” and how to leverage it to reach a larger audience, open up incredible opportunities and stop trading my time for money.
Now I help creative freelancers, solopreneurs and small biz owners do that for themselves (and potentially save the thousands of hours and tens of thousands of dollars I spent to get here myself!)
Yep, you read that right. You'll be given access to both of my signature courses, each containing 5 modules, 30 video lessons and epic workbooks. Inside these I've included my entire framework for establishing yourself as an expert in your niche and then learning how to build a profitable sales funnel that doesn't involve complicated tech or ad spend.
The Personal Branding Blueprint lays the foundations for your personal brand. We'll break down the 5 Cs of personal branding (Clarity, Confidence, Communication, Consistency & Compass) which is designed to help you become a magnet for your dream client.
You'll learn how to nail your messaging, truly understand your client, share your own story, demonstrate authority, increase your visibility, create a visually appealing brand identity... and that's just the start.
From mindset and project management through to understanding analytics and developing a body compass, you're putting together a toolkit that will set you up for long-term success. Because this isn't about vanity metrics or perfectly curated feeds. This is about creating an impact in the world and building a personal brand that recession-proofs your business.
RRP $797 USD
The Profit Prescription is where things get even more exciting. Now you understand your audience, your unique value, and how to show up consistently, it's time to talk about monetising your brand. Because you gotta pay those bills in order to change the world, right?
Yep, we're going to tackle those pesky sales funnels you've been hearing about. Except the way we do it is fun and simple. No need to invest in expensive software, Facebook ads or hiring a VA to handle the tech – this is about organic traffic and the quickest path to profit.
With my 5 step framework (Captivate, Capture, Connect, Convert, Celebrate), you'll be able to choose your own adventure, picking your favourite parts from each step in order to build a sales machine that makes sense for your business. No creating content for the sake of it or using platforms you can't stand. This prescription is unique to you which won't just make it easier, it'll also make it more effective because you actually believe in it!
This is where the real magic happens because you’re going to have me and a group of equally motivated & like-minded powerhouses to cheer you on, keep you accountable, give you feedback and make sure you keep showing up. You’ll also have access to a monthly Q+A call so you can pick my brain on anything making sure you don’t get stuck!
You’ll be able to set weekly and monthly intentions, share your wins, workshop your blocks, show off your work and even collaborate with other members to help boost your audience growth and achieve your goals even faster.
On top of the courses (which you'll be working through at your own pace), each month is jam-packed with live events to keep you motivated, get bonus coaching with Kat, and learn from a ton of other experts in areas that all support your personal branding journey (like personality, mindset, wellness, personal style, creativity... the list goes on!)
Each month, 2 members will be selected to hop on a Zoom call with Kat (and the rest of the members) and work through something they want extra support on. That might be content strategy, copywriting, mindset blocks, website reviews... the sky's the limit!
Each month a member will be selected to teach a mini workshop on their topic of choosing so you get to demonstrate your expertise (and maybe even find some clients from within The Collective). Then Kat will interview you on your current brand strategy and what you're working on inside the Collective so the other members can learn from you and be inspired by your branding journey.
If you have any burning questions for Kat, you can submit them each month so she can answer them live inside the Facebook group. Just like with the hot seats, this can be related to anything in your personal branding journey.
Each month at least 1 guest expert comes in to the Collective to teach a masterclass on Zoom on a complementary topic to what you're learning already. This might be something to do mindset & personal development or a deeper dive on a speciality topic like personal style or Pinterest.
I'm all about helping you to work smarter not harder, so I'll be giving you access to The Vault, an ever-growing resource library that includes templates for just about everything, swipe files to make copywriting so much easier and tech tutorials to remove the headaches (and hours of scouring YouTube for answers).
From my own podcasting & YouTube workflow to email automation and DIY website, I'll give you a look at how I've done it myself without help and on a limited budget so you can do what you can yourself, and have a better understanding of what you'll need extra help with.
🚫 You don’t like doing the work required to get results
🚫 You don’t have (or intend to have) any kind of service or product to sell
🚫 You hate social media and refuse to use it for your brand
🚫 You want to grow an audience just so you can be an influencer and become rich & famous
🚫 You can’t spare a few hours a month to watch and implement the training
🚫 You’re not prepared to show up in the Facebook group at least once a week
✅ You know that building a brand takes work and are prepared to do whatever it takes
✅ You’re the face of your business with some sort of service or product to sell (or that you’re dreaming up)
✅ You love using social media and creating content to enrich your audiences’ lives
✅ You’re ready to dedicate at least 6 hours per month to watch and implement the training
✅ You’re excited to show up in the FB group at least weekly to share your journey with us (the good, the bad and the ugly)
💡 The Personal Branding Blueprint course (5 modules, 30 lessons, workbook + templates)
💡 The Profit Prescription course (5 modules, 30 lessons, workbook + templates)
💡 Monthly Hot Seats, Member Spotlights, Q+A Calls & Guest Expert Masterclasses
💡 A supportive Facebook community of like-minded (and hearted) entrepreneurs + freelancers
💡 A growing resource library of templates, swipes + tech tutorials to save ⏰ & 💰
💡 50% off 1:1 on-demand coaching sessions with Kat
💡 An affiliate program to earn bonus $ while telling your friends about The Collective
You'll need to work through this section before you do anything else (it's for your own good, I promise!) 👇🏻
Apply to take part in a Member Spotlight here + watch the recordings on-demand!
Recordings of Guest Expert workshops + other bonus masterclasses exclusive to Collective members